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Tuesday, December 25, 2007

Search Engine Optimization

SEO refers to the nomenclature by defining contents of the web application in such a way that they get ranked to highest possible position according to quality of the ontents. Site providing services, products or to facilitate C2B, B2B elements often needs to be tuned up to come into "good books" of search engines. Search Engines aimed to provide the user the most relevant links to the keywords / phrases enquired. For this purpose they design complex algorithms, ranking system measuring broad social, technical and linguistics indicators to evaluate web sites for their contents. Often the Web Site has the contents but they are designed or tunneled as format which improves the overall ranking and rating of the website in terms of search engine crawlers. Certain aspects needed to be taken care while under an impression to increase web traffic. The Design, Contents, text, Meta text, Organization, use of vocabulary, and how many websites refer to your website while mentioning certain keywords.
It’s a process to improving website’s rank in some search engine against some specific query from the Search engine. Various resources confirm this statement, and the percentages generally range from 42 percent of Internet users to 86 percent.

Many web site owners consider SEO as an after-thought—after a site has already been built. If you are about to create a new site or redesign an existing one, understanding how the search engines work, how your target audience searches, and how best to design your site from the onset can save your company thousands of dollars in time and expenses.

SEO Includes

1. SEO Strategy - Search Engine Optimization Analysis & Recommendations for your website.

2. Keyword Research

3. Meta Tag Copywriting.

4. Content SEO Recommendations (existing content).

5. Link Building Strategy

6. Keyword Position Rankings Report

7. Sitemap Creation

Following are the different Factors Helps you to improve your Rank in Search engine:

ü Ageing of your website

ü Quality Contents of your website

ü Back linking over your website

ü Useful information over your website

ü Design and layout of your website

ü How properly keywords are maintained in met tags



Future of SEO

The biggest challenge that I feel right now the scientists have is in order to get the definite results how appropriate our query / question is. Right now the orthodox and much simpler method in place is that user enter set of keywords and the search engine shows relevant pages with some sort of probability / formula. The ideal condition that most technology experts agree on is that the first link returns the desired one. For this purpose the biggest challenge is how to query not in terms of how to answer results. Using Business Intelligence, Social Networking, Web 2.0 and Paradigm shift to declarative Programming Languages in Computing will able to not only resolve this problem but provides kind of sandbox which will adjust relevant features like adds, calendar items or note tasks according to user settings

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