What are keywords? How do keywords benefit us in SEO?

Keywords:
META tags used to define the primary search terms of a Web page.

Description

Keywords, also known as search terms, are the words or phrases that people enter into search engines to find websites about or related to that term. To attract more visitors to their page, one needs to optimize your website for these keywords. If a key search phrase is not in at least one of the pages, the search engine will not rank the page highly for that phrase; therefore missing out on all the potential traffic the search phrase generates.

The keywords tag belongs in the HEAD section of a Web page, typically placed below the META description tag. Do not use any keyword excessively, as search engines will perceive this as spamming. Also, keep the keywords and phrases relevant to the actual text of the page.

How do keywords benefit us in SEO?

If we think about the keywords and key phrases they seem a small thing in SEO but infact this is the thing which could shape your business towards new dimensions, we can’t deny the importance of the keyword in SEO. Keywords and keyphrases are the words on your site that match these search terms.

Well it is very important to understand the target market and audience before doing anything for SEO, and what type of search queries and terms searchers use for it. Once we know the search terms being used, these can be included in the content of our Web site as keywords. Keywords and keyphrases will also be used if we plan to promote our website with pay per click or keyword based pay per impression advertising.

What happens when a searcher comes to a search engine, like he/she simply gives a key term in search engine, and search engine brings best suitable matches to that key terms, now if your keywords are best optimized in your page text then it increases the chances of coming our page in the top result pages, and we could have a more number of visitors and then finally a good ROI,

Search Engine Optimization

SEO refers to the nomenclature by defining contents of the web application in such a way that they get ranked to highest possible position according to quality of the ontents. Site providing services, products or to facilitate C2B, B2B elements often needs to be tuned up to come into "good books" of search engines. Search Engines aimed to provide the user the most relevant links to the keywords / phrases enquired. For this purpose they design complex algorithms, ranking system measuring broad social, technical and linguistics indicators to evaluate web sites for their contents. Often the Web Site has the contents but they are designed or tunneled as format which improves the overall ranking and rating of the website in terms of search engine crawlers. Certain aspects needed to be taken care while under an impression to increase web traffic. The Design, Contents, text, Meta text, Organization, use of vocabulary, and how many websites refer to your website while mentioning certain keywords.
It’s a process to improving website’s rank in some search engine against some specific query from the Search engine. Various resources confirm this statement, and the percentages generally range from 42 percent of Internet users to 86 percent.

Many web site owners consider SEO as an after-thought—after a site has already been built. If you are about to create a new site or redesign an existing one, understanding how the search engines work, how your target audience searches, and how best to design your site from the onset can save your company thousands of dollars in time and expenses.

SEO Includes

1. SEO Strategy - Search Engine Optimization Analysis & Recommendations for your website.

2. Keyword Research

3. Meta Tag Copywriting.

4. Content SEO Recommendations (existing content).

5. Link Building Strategy

6. Keyword Position Rankings Report

7. Sitemap Creation

Following are the different Factors Helps you to improve your Rank in Search engine:

ü Ageing of your website

ü Quality Contents of your website

ü Back linking over your website

ü Useful information over your website

ü Design and layout of your website

ü How properly keywords are maintained in met tags

Future of SEO

The biggest challenge that I feel right now the scientists have is in order to get the definite results how appropriate our query / question is. Right now the orthodox and much simpler method in place is that user enter set of keywords and the search engine shows relevant pages with some sort of probability / formula. The ideal condition that most technology experts agree on is that the first link returns the desired one. For this purpose the biggest challenge is how to query not in terms of how to answer results. Using Business Intelligence, Social Networking, Web 2.0 and Paradigm shift to declarative Programming Languages in Computing will able to not only resolve this problem but provides kind of sandbox which will adjust relevant features like adds, calendar items or note tasks according to user settings

Search Engine Marketing

Term SEM is much known now days, it is a type of Online Marketing that is used to market and promote WebPages by improving their ranking and visibility in the Search Engine results, as we know that online marketing is getting hot issue these days, because as the competition is increasing and there is a load of websites and contents on the same subject, SEM makes our website to improve visibility infact that visibility helps us out to increase ROI (Return on Investment), Search Engine Marketing Professionals Organization says; SEO is a method which is used for SEM, For marketing strategy, SEO considers how search algorithms work and what people search for.

For enforcing search-engine friendly content we should learn how to

ü Deal with the exclusive optimization and marketing competition concerned with large websites

ü Get our website indexed, choose target keywords, optimize content, and attract external links.

ü Alignment of search marketing with company's strategies.

ü Code websites according to standards according to SEM best practices

ü Track monthly scores and use them to drive improvement

ü Make effective guidelines to content writers and designers, in their understandable language

ü Get optimized in most of the leading search engines and specialized and local search

Search Engine Marketing includes following techniques:

Search Engine Optimization.

In SEO for SEM we develop Strategies and Keyword Research, SEO Content Optimization & Copywriting; we should also be focused on Meta Tag Development, Search Engine Position Reporting and Link Building Development.

Pay Per Click (PPC) Search Marketing.

PPC plays its role in Keyword Research, Creative AD Development, Bid Strategy & Implementation, ROI Analysis & Reporting.

Social Marketing and blogs affiliation.

For SEM we also focus on Blog SEO Marketing and Promotion

Brand Research and Loyalty Development

Local Online Advertising

It includes different techniques Local Search Engine Optimization, and Local Pay Per Click Online Advertising

Online Public Publicity

The major technique SEO in online publicity is press release (PR)

For this we focus on Press Release Copywriting and Distribution

Affiliate Marketing

In this Technique for SEM we use to make affiliate Program Strategy

Develop these Program and finally Implementation and Affiliate Partnership Prospecting

Email Marketing

It includes in-house List Cleaning and Management, Email Copywriting

How will you conduct market research in SEO? How will you know your Competitors?

Market research in Seo is the backbone of Online marketing, because research is the process keeps you always up-to-date, as we know SE is getting a hot issue day by day. If you are developing a campaign to a specific market, and you have not done research on that market? Such as actually talking to that audience, you could be missing a large part of the marketing process. Regardless if you are marketing to a B2B or a B2C audience, simply talking to a group of your target audience about the information they desire.

Compensation methods

Predominant compensation methods:


80% of affiliate programs today use revenue sharing or cost per sale (CPS) as compensation method, 19% use cost per action (CPA) and the remaining 1% are other methods, such as cost per click (CPC) or cost per mille (CPM).


[edit] Diminished compensation methods
The use of pay per click (PPC/CPC) and pay per impression (CPM/CPT) in traditional affiliate marketing is far less than 1% today and negligible.

Cost per mille (thousand) (CPM/CPT) requires the publisher only to load the advertising on his website and show it to his visitors in order to get paid a commission, while PPC requires one additional step in the conversion process to generate revenue for the publisher. Visitors must not only made aware of the ad, but also pursue them to click on it and visit the advertiser's website.

Cost per click (CPC/PPC) used to be more common in the early days of affiliate marketing, but diminished over time due to click fraud issues that are very similar to the click fraud issues modern search engines are facing today. Contextual advertising, such as Google AdSense are not considered in this statistic. It is not specified yet, if contextual advertising can be considered affiliate marketing or not.





CPM/CPC versus CPA/CPS (performance marketing)


In the case of CPM or CPC, the publisher does not care if the visitor is the type of audience that the advertiser tries to attract and is able to convert, because the publisher already earned his commission at this point. This leaves the greater, and, in case of CPM, the full risk and loss (if the visitor can not be converted) to the advertiser.

CPA and CPS require that referred visitors do more than visiting the advertiser's website in order for the affiliate to get paid commission. The advertiser must convert that visitor first. It is in the best interest for the affiliate to send the best targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss is shared between the affiliate and the advertiser.

For this reason affiliate marketing is also called "performance marketing", in reference to how employees that work in sales are typically being compensated. Employees in sales are usually getting paid sales commission for every sale they close and sometimes a performance incentives for exceeding targeted baselines.[12] Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.

The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not 100% accurate. The main difference between the two is that affiliate marketers cannot, or not much influence a possible prospect in the conversion process, once the prospect was sent away to the advertiser's website. The sales team of the advertiser on the other hand does have the control and influence, up to the point where the prospect signs the contract or completes the purchase.

Basics

What Are Affiliate Programs?


Simply put, affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement. This agreement is usually based on the number of people the affiliate sends to the merchant's site, or the number of people they send who buy something or perform some other action. Some arrangements pay according to the number of people who visit the page containing their merchant site's banner advertisement. Basically, if a link on an affiliate site brings the merchant site traffic or money, the merchant site pays the affiliate site according to their agreement. Recruiting affiliates is an excellent way to sell products online, but it can also be a cheap and effective marketing strategy; it's a good way to get the word out about your site.




There are at least three parties in an affiliate program transaction:


The customer
The affiliate site
The merchant site


In 1996, Jeff Bezos, CEO and founder of Amazon.com, popularized this idea as an Internet marketing strategy. Amazon.com attracts affiliates to post links to individual books for sale on Amazon.com, or for Amazon.com in general, by promising them a percentage of the profits if someone clicks on the link and then purchases books or other items. The affiliate helps make the sale, but Amazon.com does everything else: They take the order, collect the money and ship the book to the customer. With over 500,000 affiliate Web sites now participating, Amazon.com's program is a resounding success.


Over the past few years, affiliate programs have grown enormously in popularity, taking many interesting forms. For many Web sites that don't deal much in e-commerce (selling products or services online) themselves, functioning as an affiliate is a good way to participate in e-commerce.