What is link bait?

A Link building technique by using human interesting material in your site which make others to place links in there sites, blogs and discussion forums.

Thus one can use other human interests to make its site popular buy collecting a different material on its site.

But the materials should be interesting enough to be linked by other sites.

So there is lot of ways of link baiting depending on varying nature of people’s interests.

We can categorize the link baiting on following basis

Comedy

Controversy

Valuable material for a specific interest group

List of important tool

Criticize something very popular.

Discuss a new or unique topic.

Role of website layout in SEO

Following are few essential points which are to be kept in mind while optimizing SEO

How informational is a page:

Amount of text on a web pages is matters a lot to get ranked by search engine a page having high amount of information will be preferred and ranked higher rather than a page having a small amount of information over the page. Generally, we should try to increase the text content of our website in the interest of SEO. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). Well when amount of text increase it would likely to increase the search queries for that page and finally it would help out in increasing the number of visitors.

Number of keywords on a page

Keywords play an important role we must use at least three to four times in the page text. It may vary from page to page all depends on the size of the page Keyword phrases are also very worth full. We can get best results ifa keyword phrase is being repeated many times in a web page text and all keywords in the phrase should be arranged in exactly the same order

Where o Locate the keywords on a page

Well it is very clear and simple that keyword should be near to the beginning of the documents, the closer a keyword or keyword phrase is to the beginning of a document, the more considerable it becomes for the search engine.

One page – one keyword phrase

For maximum seo try to optimize each page for its own keyword phrase. Sometimes you can choose two or three related phrases, but you should certainly not try to optimize a page for 5-10 phrases at once. Such phrases would probably produce no effect on page rank.

Seo and the Main page

Optimize the main page of your site (domain name, index.html) for word combinations that are most important. This page is most likely to get to the top of search engine lists. My seo observations suggest that the main page may account for up to 30-40% percent of the total search traffic for some sites

Keyword density and SEO

Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. If this happens, the page will be penalized and its position in search listings will be deliberately lowered.

Text format and seo

Search engines pay special attention to page text that is highlighted or given special formatting. We recommend:
- use keywords in headings. Headings are text highlighted with the «H» HTML tags. The «h1» and «h2» tags are most effective. Currently, the use of CSS allows you to redefine the appearance of text highlighted with these tags. This means that «H» tags are used less than nowadays, but are still very important in seo work.;

«TITLE» tag

This is one of the most important tags for search engines. Make use of this fact in your seo work. Keywords must be used in the TITLE tag. The link to your site that is normally displayed in search results will contain text derived from the TITLE tag. It functions as a sort of virtual business card for your pages.

Some other very critical components are as follow:

• Ageing of your website

• Quality Contents of your website

• Back linking over your website

• Useful information over your website

• Design and layout of your website

What is Quality Content?

It is proved that content is the major factor to drive traffic but only the good content, but do you know what good content is, well the first thing you have to study the audience before writing content.

Question comes in mind that What is considered good content it have the only answer the content that's different and unique and not the same as the content on the other website I just came from. Well something new and innovative makes you unique.

What we write infact represents writer’s personality; Good content will show the writers own personality and flavor in it.
It drives your site if it is interesting and very informative, if it's not what's the point of putting it online in the first place, because nobody will come if it doesn’t benefit to them.

It should be easy to understand, no spell and grammatical mistakes.

Try to use regular English as far as possible, if you have to use topic specific words that could cause trouble for some visitors make sure you explain them.

For quality contents write authority news and articles about the industry your product is in. It will definitely brings the quality visitors who read your content are also the visitors that are likely to be interested in buying your product.

Avoid spell checker in Dreamweaver, frontpage or any other website creator you use, because they can simply check spells but cant help you out in checking grammatical mistakes, so you always have to actually read all your content, usually twice is enough to spot errors, also to make sure try and get some friends to proofread it for you.

To find free content like this simply visit any major search engine like google and type in "free your keywords here content" and then visit a couple of the returned sites. You'll be surprised at the amount of free content you can get for your site.

After regular intervals try to update your contents of website, and make sure that they are relevant, complete, easy to understand, key search friendly, This will convert you visitors into customers and enhance you profit from business

Keyword Research Tools

• Word Tracker

Wordtracker helps you choose the right Internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research to learn what keywords and keyphrases your customers are using to find the products or services you offer. Provides basic access for free and a much more robust paid version.

• Keyword Discovery:

Discover the right keywords to target on your website and PPC campaigns. Identify common keyword misspellings, seasonal trends, related and industry terms. Run keyword permutations and even translate your keywords to and from various languages. KeywordDiscovery has the largest keyword database of around 30 billion searches compiled from close to 200 different search engines. Offers basic access for free and a much more robust paid version.

• Google AdWords Keyword Tool:

Google's keyword PPC tool doesn't provide actual search numbers for keywords. Instead, it displays a colored bar, giving users only an approximation. Still, it may be useful.

• Overture Search Terms:

Enter a term to find how many searches were performed using it the previous month on Overture. Free to use.

• SEO Research Labs:

it provides a very handy service that will identify the best keywords and search terms for your site. Their service is recommended for anyone that would rather have someone else handle the time intensive research work for them.

Yes I can rely on that because they use to find out all keywords and keyword phrase combinations that relate to your business and/or service and also finds how often people search for them, because these tools analyze the search words by following.